- Client The Planet Group
- Format Event booth, print, swag
- Role Concept, design
- Event Workday Rising, Las Vegas, Oct 2026
AI isn’t magic.
A Vegas show-floor concept for a Workday services partner: lean into the city’s magic act, then turn it into the message.
The problem
Every booth on the floor promises AI
At Workday Rising, nearly every partner is selling AI. Saying it louder doesn’t stand out. TPG’s real difference is its people: implementation, staffing, and managed services from teams who make the technology work.
The idea
Use the magic, then debunk it
In Las Vegas, magic is the obvious theme. The headline uses it and turns it: AI isn’t magic, the value comes from the team behind it. A live magician worked the booth to stop traffic and start conversations.
A custom card deck carried the idea home in attendees’ pockets, right down to the AI of clubs.
